To succeed on the web you must find your target audience and your "niche." What kind of people do you want to visit your site? Do you want them to purchase your product right away or later on?

Browse Around

Get your feet wet by getting the feel of your audience. Browse around categories or channels many of the search engines and directories have, and see what similar sites are out there. By getting the feel what's you're up against, you will better target your audience.

What does your site have to offer?

Does it:

• Provide Free Information?
• Provide Fee-Based Information?
• Sell a Service?
• Sell a Product?

Also ask yourself:

• Could you sell your product directly on the web?
• Could you sell your product in a store? (Branding)

These questions will also help you find your place on the web.

What To Do

• Compile a list of about 20 relevant keywords and key phrases that you think people will use to find your web site.

What Not To Do

• Never submit your site to any Engine or Directory until it is completely ready for submission (basically after your read the rest of the promotion guide).

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